

At the time of writing, Google cites the following as ineligible for a business listing: rental or for-sale properties, such as vacation homes, model homes or vacant apartments. Below is a screenshot of the dashboard and only a few of its capabilities:īe aware that Google is rather ambiguous about what types of vacation rentals are allowed.

enter the business category/industry ("property management company" or "vacation home rental agency").enter your address or management office’s address.
Putting business on google maps how to#
How to take advantage of Google’s local listingsĬreating a Google My Business profile is quick and easy: This ultimately drives more traffic to your website, increases direct bookings and cuts out listing site fees.Ĭheck out this example we found when searching for "lake tahoe cabins":

By adding Google My Business to your vacation rental business’s marketing strategy, you can “jump” the larger travel listing sites in the organic search rankings by being featured on Google’s highly engaging map.īeing featured in these results gives property managers and vacation rental agencies higher impressions for their Google My Business page, allows them to rank higher in organic search results without making major changes to SEO, and perhaps most importantly, it allows property managers to be listed before popular vacation rental listing sites like Airbnb, HomeAway, VRBO, and more in organic rankings. Setting up a profile gives Google all the information it needs to match searchers with your vacation rentals. Why should my property management business use Google My Business? You may have seen Google My Business in the past when searching for local businesses. How can you capitalize on being included in this map pack? Follow our steps below to get up and running!

If you have ever searched for a business or service near your location, you’ve probably seen Google’s interactive map - called a “map pack” - of local businesses matching your search. Google My Business is a “free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps” that helps customers find your business. While the name might not immediately ring a bell, you have surely seen Google My Business, formerly Google Places, in practice. Google My Business gives property managers the power to rank their short-term rentals ahead of listing sites without having to dig into SEO.
